FitRadio is a special "hybrid", multi-channel online music radio focusing primarily on the fitness/wellness industry and has been able to establish a national network. A media interface based on a dynamic and customised system, primarily targeting the visitors of gyms, sports facilities and beauty salons with audio commercials. Our advertising management service provides a closed-circuit professional radio interface to our partners.
Our advertising management service can provide a dynamic system to our clients, which is entirely unique in Hungary. This advertising system enables us to create and broadcast entirely unique and customised commercials. Unlike frequency-based radios, we can broadcast commercials targets to counties, cities or even districts (not only nationally). With local campaigns, the desired target group can also be absolutely narrowed down, even based on purchasing power. As Atmedia and Mmeter research has shown, the listeners of FitRadio have higher than average income, they form an active, educated base that is of primary importance to advertisers.
We play a key market role in Budapest and throughout the country in sports centres, gyms and beauty salons as well. The continuous growth enables us to reach more and more listeners and venues.
Advertisers can use FitRadio to reach a targeted audience of younger and better-earning people compared to the mean population, with low advertising noise. FitRadio only allows one commercial in every 15-20 minutes of its broadcast, so commercials will not disturb the listeners, but commercials have a higher than average recall. A wonderful opportunity for advertisers, since it reaches almost a 100 000 listeners every day in the gyms, a special and active target audience. Also, the national network enables broadcasting regionally targeted campaigns.